About Us
What is SoPritti?
SoPritti, established in 2011 by the visionary event manager, Pritti Nanda, is an extraordinary initiative that unites the world of high fashion and lifestyle products, catering to the vibrant South Asian community through its glamorous and exclusive exhibitions.
Throughout its journey, SoPritti has earned unwavering support and admiration while showcasing the exceptional creations of influential international designers. Renowned names such as Rimple & Harpreet Narula, Saniya Maskatiya, Tarun Tahiliani, Varun Bahl, and Rina Dhaka have graced our exhibitions.
Over the past decade, SoPritti has played host to more than 20 remarkable exhibitions, drawing a crowd of over 4000 attendees. These exhibitions have proudly featured some of the most celebrated designers from India, Pakistan, UAE, Hong Kong, and beyond, cementing SoPritti's reputation as a true fashion haven.
Our Founder
In her 34 years of calling the UAE home, our CEO,
Pritti Nanda, has emerged as a prominent figure in both Indian society and Dubai's vibrant cultural landscape. Pritti's indelible mark on the fashion scene in Dubai is attributed to her founding of SoPritti Events, an events company that has played a pivotal role in putting Indian fashion on the map.
Beyond fashion, Pritti has made significant contributions by introducing Dubai's audiences to Indian theatre. She brought the popular Indian drama 'Ek Mulaqaat,' featuring yesteryear Bollywood stars Deepti Naval and Shekhar Suman, to Dubai.
As a mother of two, Pritti has effectively translated the respect she has garnered in society into a thriving lifestyle business venture. Her passion for socializing with friends, avid reading, and love for travel all contribute to her dynamic personality.
Creating Awareness
At SoPritti, our events are not just occasions for celebration; they are also platforms for making a positive impact. We are dedicated to raising awareness about various important issues, with a particular focus on the well-being of underprivileged children in the UAE and globally.
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In addition to our commitment to children's welfare, SoPritti actively supports the Manzil school. But our commitment extends further; we believe in the transformative power of women. Through our initiatives, we empower women to pursue their dreams and aspirations, fostering an environment where they can thrive, grow, and make their mark on the world.
